Case Study:

The Request

Our client sought an eye-catching yet clean design for the UPPAbaby booth at the ABC Kids Expo 2024. The focal points of the exhibit were multiple large archway entrances that featured non-printed white SEG (Silicone Edge Graphics). They wanted 1” PVC halo-lit 3D logos mounted seamlessly over the SEG graphics, delivering a modern, illuminated look that highlighted their brand without compromising the pristine white backdrop.

The Challenge

Traditional mounting methods for halo-lit 3D logos posed significant challenges:

• Fabric Preservation: Ensuring the SEG fabric remained pristine without cutting or damaging the surface.

• Precise Alignment: Achieving perfect placement and alignment of the logos across multiple archways, all while maintaining consistent spacing and angles.

• Installation Time: Reducing on-site labor and setup time for a large booth with a tight schedule.

• Clean Wiring: Incorporating power for halo lighting while avoiding visible wiring or bulky hardware that could detract from the sleek design.

The task required an innovative solution that could meet all these requirements while maintaining our client’s high standards for aesthetic quality.

The Idea

The Magnalign Anchor SEGConnects were the perfect solution for this project.

The Anchor SEGConnects would allow:

• Seamless Power and Stability: The standoffs not only securely mounted the halo-lit logos but also routed power through the magnetic connection, eliminating visible wires.

• Fabric Integrity: With small, non-visible holes required for installation, the SEG fabric’s clean, minimalist look could be preserved.

• Streamlined Workflow: The system would enable most of the work to be completed in the shop, leaving only a simple snap-in process on-site for fast and efficient installation.

The Solution

Using Magnalign Anchor SEGConnects, the UPPAbaby logos were prepped for installation with the following steps:

1. Shop Preparation:

• The logos were fitted with Anchor SEGConnect magnetic cups, ensuring alignment and connectivity.

• Backer standoffs were securely mounted to the archway walls, with wiring pre-installed through the standoffs to power the halo lighting.

2. On-Site Installation:

• The SEG graphics were installed on the archways, with precision cuts for the small, inconspicuous holes needed for the Anchor SEGConnects already cut in.

• The Anchor Centers were simply screwed in once the SEGs were installed and the 3D logos were simply snapped into place, automatically aligning perfectly due to the magnetic connection.

• Power was routed seamlessly through the Anchor SEGConnects, lighting up the logos without visible wiring or bulky hardware.

3. Result:

• The logos were installed in record time, with one installer completing the process for each archway in under an hour.

The Results

Pristine Aesthetic:

• The clean white SEG graphics remained flawless, with no visible damage or bulky hardware.

• The illuminated 3D logos appeared to "float" over the SEG fabric, creating a sophisticated and modern design.

Time & Cost Savings:

• The installation was completed in a fraction of the time compared to traditional methods, saving UPPAbaby both labor hours and costs.

• The pre-assembled Anchor SEGConnects reduced on-site complexity, enabling the team to focus on other aspects of the booth setup.

Client Satisfaction:

• UPPAbaby’s team was thrilled with the final seamless look.

• The clean, professional results exceeded their expectations, making their booth stand out in a competitive expo environment.

Client Testimonial

“The Magnalign Anchor SEGConnects transformed our booth setup. Not only did they save us time and money, but the final result was stunning. The logos looked like they were effortlessly floating, and we didn’t have to worry about fabric damage or messy wiring. Magnalign made our vision come to life.”
— Exhibit Fabricator

Why Magnalign Anchor SEGConnects?

• Effortless Power Integration: Power runs directly through the magnetic standoffs, enabling flawless illumination without visible wiring.

• Seamless Workflow: The system integrates easily into existing signage production processes, reducing complexity.

• Precision Alignment: Magnalign’s patented magnetic technology ensures perfect logo placement every time.

• Time & Labor Savings: Most of the work is completed in the shop, significantly reducing on-site installation time.

Takeaway

The Magnalign Anchor SEGConnects proved to be the ideal solution for UPPAbaby’s exhibit at ABC Kids 2024. By delivering flawless aesthetics, cutting-edge technology, and unmatched efficiency, Magnalign once again demonstrated its commitment to revolutionizing signage installations.